FAQ

What is Reputation Restructuring®?

The issue of reputation management has been around for years, but has exploded recently with the spread of social media. Before, your sphere of influence may have been relatively small, but now a single blogger can have an audience of thousands. For example, let’s say someone had a bad experience at a restaurant and the following day discussed that event with co-workers. In the past, that personal opinion would reach only a few. Today, a bad review can be posted on Yelp, Facebook, MySpace, Blogger, etc. and the negative opinion will reach a vast network, with the possibility of going viral to become a major media event. The effect this has on a business’s online reputation can be devastating and extremely difficult to reverse. These types of viral smears have crippled numerous businesses of all sizes and led to multi-million dollar losses.

What sort of person or business needs reputation restructuring?

Anyone who sees negative results in the top 10 when they do a search of their name or company name in Google.

Why is this something I need to be concerned about?

Google is the world’s most widely utilized research tool.

* It’s the primary research tool for investors

* New executive hires are thoroughly searched

* Newspapers and reporters don’t write news stories without Googling the people or companies about whom they are writing

* Consumers search the web before they choose to make a purchase

If you want to maintain any type of business relationship—whether client-based, in sales, or employment – you need to make sure that your reputation is clean. And that means the first 10 Google results for your name or company name should have totally positive articles or posts.

Remember, the web is dynamic, changing every day. What you don’t have an issue with today, you may have an issue with tomorrow.

How can Digital WhiteOut help?

Regardless of where your online reputation stands there is something we can do to help. Whether you’re in need of our reactive approach to push existing negative sites down or you’re in crisis management mode dealing with an evolving issue, we’re ready to assist. We will gladly discuss your specific situation and provide you with a no cost estimate for our services.

How long will it take?

That depends on the intensity required. In a normal, non-crisis situation, it will take 1 to 5 months to bury negative results. Be cautious of any firm that claims they can remove negative results from search results—this is a process that needs to work through the proper channels to be effective.  In crisis mode we can work 30-50% faster.

How much does it cost?

Each campaign is unique, however the majority of our professional clients pay an engagement fee for us to build the campaign and then keep us on a monthly retainer to insure their online reputation is protected.

Can you guarantee it will work?

Yes, we will not take you on as a client if we do not feel we can deliver what we promise. Our results speak for themselves, but every situation presents its own challenges.

Digital WhiteOut is a leader in the area of Reputation Restructuring® and Reputation Management. Our total focus is to help businesses, organizations and high-profile individuals  deal with the issue of unfair articles, blog posts, consumer complaints and outright malicious search-engine results.

Discretion is part of our standard operating procedure. We never reveal any details of our clients, keywords or phrases. Being your invisible partner is just one of our promises.

We serve a broad range of clients and high-profile individuals in finance, politics, business, entertainment, real estate, and retail among others.

Our approach is different, because each client’s situation and needs are different. Rather than offering a standard “package,” our customized professional solutions are based on your unique needs. This allows us to give you the best results, in the most efficient manner.